360 – Students for Sustainability is proud to announce the third BOP Innovation Day in cooperation with Novo Nordisk and BOP Learning Lab.

We are looking for 25 creative, innovative and highly motivated graduate students to solve a current real-life business case faced by Novo Nordisk in relation to their base of the pyramid market potential. On the day, students will tackle the case in groups, and will present their solutions to a jury comprised of a BOP consultant from BOP Learning Lab, representatives from Novo Nordisk and more. Applications from graduate students from all disciplines, interest and expertise are welcome. To apply, send an email to BOP2011@360students.dk explaining how your qualifications (personal and study background as well as practical experience) are particularly relevant to solve a BOP case for Novo Nordisk. Also, write a few lines on why you believe it is important (or not) for a company like Novo Nordisk to consider markets at the base of the pyramid.

Why should YOU participate?

•  Unique opportunity to work with a real business problem that a company is facing
•  Expand your knowledge and network within business, development, CSR and social innovation
•  Gain practical experience and improve your CV. All participants will receive a BOP Innovation Day diploma signed by Novo Nordisk

What?

BOP case in cooperation with Novo Nordisk

Where?

Novo Nordisk – Favrholm Conference Center, Hillerød

When?

October 11th, 2011 (all day event)

Who?

Highly motivated graduate students interested in solving a real business case involving BOP

How?

Email to BOP2011@360students.dk with short cover letter (see above).

DEADLINE: October 3rd, 2011 at noon

For further information, please contact: BOP2011@360students.dk.